Welcome to Wet Ink

From graphic design to in-depth corporate identity and brand management consultation, Wet Ink will help you create an outstanding visual presence in any media.

Although companies have a myriad of options for promoting their product or service (online, radio, television, etc.) print is still a critical ingredient in your marketing strategy. Brochures, product catalogs, direct mail, product packaging, and trade journal advertising play a vital role in communicating your brand, products, and services to new and existing customers. Keeping a consistent theme through all of your print and online marketing is key to developing your company's brand image. We tailor each design to reflect the company and it's brand.

Wet Ink's print design team can handle all aspects of your project including print production. From concept to the finished product, we will ensure that your print job is completed efficiently, on time, and on budget.

Our principals were hard at work in the print industry before the internet was popular. That experience gives us the ability to manage your offline and online marketing to maximize your budget and produce results.

Multimedia can be an effective tool in your marketing arsenal. Contact Wet Ink to find out how it can work for you.

CD/DVD Product Catalogs
Save on printing and postage by having your product catalog put on cd rom or dvd.

Flash Animation
Strategically add animation to your website or cd rom project. We like animation if it's done correctly. Entire Flash websites can look good but are not search engine friendly like standard html. We can enhance your content-rich website with animation and maintain search engine positioning.

Video Production
Consider using video for trade shows, product demonstrations, training tools, and more. We can produce a professional, one-of-a-kind presentation for your company.

Web Site Design & Development

Does your website measure up?

Your website is a reflection of your company. It is your most valued sales rep working 24 hours a day, seven days a week. You want your site to present professionalism, good design, relevant content, and be easy for users to navigate so they may find the information they need quickly and effortlessly. You have about 5 seconds to make an impression; the next mouse click will determine if a visitor is a potential new customer or a lost opportunity. Our sites turn website visitors into customers.

A successful web site should offer the product and services content needed for new visitors to make decisions about doing business with your company. If buyers can't find the information they need they will hit the back button and continue their search.

But what about your existing customers? Your site should be a useful resource for existing customers as well. Offering technical specs, forms, new products and services, industry updates, etc. is valuable in retaining customers. Providing that content on your website makes it convenient for you and your customers.

Design
We design and build websites that work. Our focus is on website structure and navigation to ensure the best possible customer experience. Wet Ink incorporates the most up-to-date standards in the web design industry.

We design websites that match your current marketing materials to provide a consistent message between your online and offline marketing efforts. If you need a new look for your marketing and advertising materials, then our designers can create a new corporate image that provides consistency between your web site, corporate identity (logo), brochure, catalogs, trade show booths or whatever else you may need to assist your sales reps in doing their job. A professional, consistent message is crucial to the success of your marketing campaign.

To construct a great, content-rich website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor's needs (why they visited) while accomplishing their own business goals for fame or fortune (why the website was created). Having a proper architecture is vital to the online internet marketing of a site that will attract and also satisfy visitors. Simply put, designing an award-winning website is not enough. The site needs to be placed in front of potential visitors or they will not know you exist.

It is the integration of web design, development, and internet marketing with focused traffic-generation tactics that is vital to the success of your site. Without smart marketing, any great website will fail. Wet Ink focuses specifically on how to succeed at internet marketing through website design, search engine optimization, search engine marketing, submission, analytics, email, and branding programs. We help you achieve high traffic to your website that translates into revenue.

At Wet Ink, the translation process goes beyond the word-by-word. We take into account the context and the culture to adapt your materials so that they appear innate to your local customers.

Our selected team of linguists includes: translators, terminologists, proofreaders, editors, technical writers and copywriters. Each linguist is a native language professional and an expert in their subject area. Many of them are accredited by organizations such as the ITI, ATA, SFT and the United Nations. All linguists pass a rigorous screening process and must prove relevant industry knowledge.

We provide quality translation services in over 30 languages, including French, German, Spanish, Italian, Hebrew, Arabic, Chinese, Japanese, Portuguese, Dutch and Swedish.

graphic design
name/logo generation
web marketing, development, and design
internet development and ecommerce resources
brand analysis
corporate identity management
brand revitalization
brand-focused packaging, advertising, and marketing
internet marketing
website design and re-design